Social media marketing packages in India: prices and what you get
By the OneRoof Ventures team · Updated · 2 min read
Quick answer
Social media marketing in India typically costs ₹8,000–₹25,000 a month for a basic package (12–15 posts on one or two platforms), ₹25,000–₹60,000 a month for a growth package with reels, shoots and community management, and more for daily content across several platforms. Paid promotion (Meta Ads) is usually managed and billed separately.
Key takeaways
- The number of reels and whether shoots are included are the biggest price drivers.
- Organic posting alone rarely brings leads; most packages work best with some ad spend.
- Ask who owns the creatives and the raw footage.
On this page
Typical social media package prices
What to check in a social media package
- Platforms: Instagram, Facebook, LinkedIn, YouTube. Each platform adds work.
- Monthly counts: static posts, carousels, reels and stories, written down.
- Shoots: are photo and video shoots included, how often, and who pays for models, props and locations?
- Community management: replying to comments and DMs, and how fast.
- Paid promotion: is boosting or Meta Ads management included, and is ad spend extra?
- Reporting: reach, engagement, followers and, if ads run, leads and cost per lead.
One design resized for Instagram, Facebook and LinkedIn is usually counted as one creative. A new idea is a new creative. Ask how the agency counts.
Organic posting vs paid social
Organic content builds trust and gives people something to see when they check your profile, but on its own it rarely brings a steady flow of enquiries. For leads, most businesses combine regular posting with Meta Ads on Facebook and Instagram. A small ad budget of ₹10,000–₹20,000 a month is a common starting point.
How to pick a social media agency
Look at the agency's own Instagram and its clients' profiles. Are the reels good? Is the brand voice different for each client, or does everything look the same? Ask for a sample content calendar before signing, and read our 7-step checklist for choosing an agency.
Frequently asked questions
How many posts a month does a small business need?
Three to four posts a week (12–16 a month) with at least a few reels is enough for most small businesses to stay visible. Consistency matters more than volume.
Are reels more expensive than posts?
Yes. Reels need scripting, shooting and editing, so packages with more reels cost more. Many agencies price a reel at two to four times a static post.
Does a social media package include ad spend?
Almost never. Ad spend is paid to Meta directly, usually from your own ad account, on top of the agency's fee.